Easy 5 step SEO process for your business

SEO is a great way to optimize your website to increase traffic and gain traction. It determines how the SERPs rank your website. The better your SEO game, the higher the rank you’ll be.

Starting with SEO can be rough, especially when launching your business. With so many aspects to follow, understanding what parts are valid can be challenging. And to rank it can be pretty overwhelming.

However, at 2Cents Initiative, we believe in making SEO easy for you to understand and integrate for success. There are 5 easy ways to crack SEO to boost your website, and we’ll help you decode them.

In this article, we’ll walk you through 5 easy SEO processes for your business that you can implement in your website. Stick around and see us throwing in some extra tips for you. Ready to set your business to new heights? Let’s begin!

Keyword Research

When users are searching for something, you have to make sure you’re in the top 10 of the SERP. This helps your business to be found. A study found that the % CTR in Google’s search results is around 25%. And this number keeps dropping as it moves to new pages.

So, you must ensure your business is found whenever someone searches for anything near your niche. This is where keyword research comes in. The first SEO process to crack is keyword research. It’s one of the main elements of SEO.

But how do you know what people are searching for? What do they need to search? How can you access them? Keyword research provides insight into what users want and the keywords that can help your website rank. You can use these keywords to craft relevant content to help the SERP recognize it.

With keyword research, you can understand the overall market, improve customer acquisition by giving them what they want, and analyze the traffic around it.

There are a few keyword research elements you should know:

Keyword Density: The keyword density tells us how much the term is used on the web. If there’s a high KD number, ranking will be more challenging. So, aiming for lower KD number terms or niche keywords can help make the ranking easier.

Relevancy: Your website will only rank if the keyword is relevant to your published content. If your site is irrelevant, the search engines will not rank it. Example, if your keyword talks about repairing a red car hood, but if your site talks about the Red Riding Hood, then it will simply discard it as it’s irrelevant.

Traffic Volume: This number tells us how many people search for a keyword. Only if there’s a high number of users can you rank it. Aiming for low-volume keywords is useless. You should aim for niche keywords with a high traffic volume.

Intent: Lastly, the intent tells us why a person is searching that term. It goes on in 3 ways. Informational, Navigational, Transactional, and Commercial. Informational keywords mean the user is looking for an answer to a question.

Navigational keywords mean the user is looking for a specific place, website, or location—it can be a hotel or restaurant. Transactional keywords mean the user wants to make an immediate purchase or action. Lastly, Commercial keywords mean the user is looking for brands or services.

Having a good knowledge of these terms can help you find the perfect keywords for your website.

Content is Key

The content is the nest where the keywords sit. Having good, relevant content is essential. The content and keywords help the website rank, so using their synergy is key.

When it comes to making good content, we’ll focus on the following factors:

• Content Outline
• Content Arrangement
• Length of the Content

Let’s say our target keyword is “how to make roast chicken.” We have to design content that answers the question and provides valuable information.

The perfect way to do so is by designing an outline. If you’ve done a written English course before, you might have heard your teachers say, “Use outlines before creating a paragraph.”

Outlines are the basis of the overall content. It helps to generate ideas and help organize them. For our keyword, here’s a good outline:

Picking the Ingredients

• Cooking Directions
• Types of Roast
• Additional Tips to Follow
• End Note

Did you notice how we added the “Cooking Directions” in the middle? That is part of a strategy. This is where the content arrangement comes into play. Most users don’t spend much time looking at a website, so you have to ensure the information is quickly accessible. Otherwise, they will get tired and click off.

The key is to feed them the information they want and then get them excited about other things, like knowing what kind of roasting there is and any tips they can follow. Finally, end with a good impression to gain their trust so they come back again.

The content arrangement also includes how user-friendly it is. Use proper sentences and formats, break down complicated information into simple words, and use paragraphs.

Lastly, how long should your content be? Our team at 2Cents Initiative suggests using different lengths for different types of content. For example, a service page should be short and precise and include a link to your services.

If you’re writing a blog, the content should be lengthy, adequately cover every topic, and provide information. Don’t flood the blog with too many keywords; keep the tone friendly or formal, depending on the content type

On Page SEO & Off Page SEO

Optimizing content and websites involves on-page and off-page optimization. This method helps your content rank in the SERPs. The first step is to use the proper format for the content. Use H1, H2, H3, and H4 headings and title cases.

You should also add the main subject in the:

Title tag: these are sentences that appear in the SERP. It’s a short one consisting of only 60 characters or less.

Write a good meta description: These are special descriptions of the overall content in the search results. They should always have a clear point about the content idea.

Images: Add relevant, high-quality images to make the content accessible and engaging. Always use royalty-free images from reputed sources, such as other sites or your own.

Technical SEO

Technical SEO helps optimize a website and ensure its efficient operation. It includes making the website secure, compatible with devices, user-friendly and well-mapped. Let’s walk through each of these one by one.

First, secure your website. With hackers and dangerous software on the rise, protecting your website from viruses, trojans, and hacks is important. Integrate antivirus and security software right as you begin to launch.

Another thing to pay attention to is the type of URL. Many people used to use https:/, but now, many are transitioning to https:/. So, what’s the difference between http:/ and https:/? The second one is more secure.

Google also gives these sites more priority because it means they are more protected, which helps prevent traffic information from being stolen. Your business may need to get security certificates to have that site. Having an https:/ URL keeps your information encrypted and safe.

Second, with mobile users on the rise, most search on their phones. Your website needs to be compatible with both the desktop and mobile devices.

Google loves to give bump-ups to those websites that are mobile-friendly. You surely don’t want to miss out on these random perks of success. So, make the extra effort and make your site compatible for all.

Third, see if the page speed and functions are working well. Your website should always have simple functions that are easy for users to navigate. Always test the website for speed. Users can click off if the site takes a long time to appear.

Lastly, site mapping. Site Mapping is a blueprint that helps show how search engines will index, crawl, rank, and find your content. It also helps search engines find the most important pages, such as your site's business information.

Some website builders have built-in site mapping, while others require an external plug-in to create one. Always submit to Google Console to spot errors and track the progress of the ranking.

Back Linking

The key element of your business getting noticed is how trustworthy it is. You can gain it by uploading good content, understanding customer needs, and referencing other websites.

This is what backlinking does. Backlinking is linking another relevant and more popular website in the niche. Google uses these backlinks as rank alerts and bumps them up the SERP. There are two different backlinks:

• Dofollow: These links are positive, and they see your SEO efforts. They pass the word to Google, which will consider it higher in the search engine.
• Nofollow: This is the opposite of Dofollow. It notifies the search engine to ignore the website and move on, and your efforts will go downhill.

You have to target Dofollow websites to rank. This requires extensive research. Many popular sites have a bad reputation (negative marketing), so you must avoid them. Otherwise, Google will consider them spam and ignore them.

So, find good Dofollow links and pitch to add your website link to their site, or you can do it too. When you add these as an external link, Google will think the website is more trusted and ranks up.

However, the backlinks may be good or bad when your business takes off. So, keep paying attention to them and contact Google Support to get those toxic websites removed.

Keep researching good websites you want to appear on and support the business by staying transparent and authentic to its values and what it delivers.

The Aftermath

Congratulations, you’ve now cracked the SEO processes to rank on the SERPs. However, the work is not finished yet. SEO is a long-term strategy and investment. It’s not one move that does it all. You have to constantly go back to it and adjust it.

The algorithm and trends are constantly changing. What you use now may not align with the SERP rules, and the site will be ranked lower. So, always stay updated on SEO trends. Update the content regularly, find good backlinks, and optimize the site.

Track your business website details using site analytics. See what your customers are looking for and keep working to deliver it. The more work you put in, the more fruitful the outcome.

Promote your business externally by using social media or collaborating with other websites to get featured. With these practices, your key to start is the only thing stopping you from getting rank 1.

The Gateway to SEO Success

All left to do is sit back, make minor tweaks occasionally, and watch your business grow. SEO is good because it can deliver amazing results with the right efforts. At first, the whole process may seem a little overwhelming, but with time, it gets better.

A network of fellow SEO professionals can also help you navigate the journey more quickly. You can get better insights, learn trends in the industry and use them to your advantage. It also gives you a place to vent about daily SEO struggles and forming a network with it. However, But, what if you can simply automate your SEO strategies?

That’s where we jump in. We can help you kickstart your business with SEO needs catered to your business. Get in touch with us for the perfect plan for your business.

Learn about what strategies to use, how to work with it and so much more. It’s hassle-free so that you can be stress-free. Let’s get your business sailing smoothly with the 2Cents Initiative today! Thank you for tuning in, and we hope to see you soon.